Tips and tricks on writing the perfect job offer

Beth Furness
December 9, 2020

Your company has begun recruiting a new team of workers: amazing work! However, trying to hire on-demand staff in the gig economy can be a challenge. Over the past 10 years with the growth of the gig economy, the number of operating companies has grown from only 2 to over 1,000 different companies: the current estimate is that there will be over 10 000 different platforms within the next 10 years[1]. With fiercer competition than ever, it is important to make sure your job offer is the best it can be! This guide created by Sourcie will provide some clever tips and tricks to help you write an irresistible job offer to make the recruitment of gig workers seamless.

How to write the perfect job offer?

1. Clear and Concise.

In order to grab the attention of your audience, make sure to keep to the important points and avoid adding too much information. According to The Undercover Recruiter[2], the perfect length for a job description is between 500 and 600 words, so use this as a guide.

2. Be mindful of the tone.

Make sure your listing reads as you wish your company wants to be portrayed. If your listings sound very forceful, it could put off applicants. Keeping the content of your job offers polite and welcoming but informative will encourage more applicants to view your listing.

3. Avoid a sales pitch.

While it is important to sell your company, try to make it as subtle as possible. Make your company stand out and highlight your key features, but remember you are not pitching the company to investors.

4. Spellings and Grammar.

The content is only as good as its spelling and grammar. Make sure to pop your listings through a spellchecker or grammar fixer: if you have a poorly written job advertisement, then it will reflect badly upon the quality of your company.

5. Check it.

Then check it once more: This goes hand in hand with spellings and grammar. Read through your advertisement several times and ask yourself if you would want to apply for the job offer. Get a fresh pair of eyes to look at the finished job offer and see whether they see any mistakes and get an outsiders perspective on how the job offer looks.

6. Do your research.

What is working and what is not? The content that people respond to varies and is especially dependent on demographics. Research who your job offers are likely to be picked up by and what audience you want to reach to use as a guide in the writing process.

7. Accurate requirements.

Over time and with inflation, wages and other costs are more than likely going to change. Keep your job offers and website up to date with the latest financial information.

8. Keep Website Updated.

In addition, it is also important that you keep your website up to date. While the offer can draw in potential workers, it cannot seal the deal. To make the most of a great job offer, make sure that your website matches that high quality.

9. Are there any fees?

Be completely honest from the getgo. If there are any fees associated with joining your company or the work that they’ll be carrying out, make sure to clearly advertise this in your listings.

10. Visually Pleasing.

While the written content provides the majority of information that potential workers need to know, visuals can really aid in drawing people into your job offers. While marketing as a recruiter, it is important to include as many senses as you can in your offerings.

11. Mobile-Friendly.

Around 80% of people explore the internet on their phones. Making your offers and websites mobile-friendly can lead to a greater amount of traffic and applications due to more people accessing your job offer.  

Not sure where to start? Sourcie has a dedicated content team who can help you create the perfect job offer. Provide as much detail as possible, and they can help create content that will reach over 1 million active gig workers globally.

Want to learn more? Contact to get started.

[1] AppJobs Institute

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