How Many Gig Workers Are Out There, and How Do You Reach Them?

Sean Dougherty
December 4, 2020

If you’ve made it to Sourcie, you’ve probably heard about the gig economy. After all, the McKinsey Global Institute estimates that it will be worth about $2.7 trillion by 2025. But just how many gig workers are out there? And, crucially, how can a business access that talent? 

In 2017, the Bureau of Labor Statistics reported that there were about 55 million gig workers in the United States. That accounted for around 34 percent of the total workforce. Additionally, they projected that margin to grow by about 10 percent by 2020. 

Of course, some of these workers only engage in gig work for additional revenue streams. However, it is estimated that more than 10 percent of the total workforce relied on the gig economy as their primary source of income. That’s almost 16 million American gig workers. 

This slice of the workforce accounts for a wide range of gig occupations. From musicians and designers, to delivery drivers and dog walkers, the makeup of gig workers is quite diverse. 

Despite the proliferation of online platforms enabling gig work, less than one percent of American workers utilise these platforms. However, this slice of the gig worker population is anticipated to grow even more quickly than the overall gig economy. Look no further than TaskRabbit.

Founded in 2008, this gig work platform matches local demand for everyday tasks like moving, delivery, handyman work, cleaning and more with verified gig workers. With more than 60,000 gig workers currently on the platform, they are a major supplier of the task-based gig workforce. 

When TaskRabbit was looking to expand their reach into Europe, they partnered with Sourcie. Together, we helped them launch new cities, acquire new clients and build brand awareness among gig workers in the community. Together, TaskRabbit grew its leads by 135 percent while lowering their acquisition cost by 82 percent. 

Businesses don’t need to be Silicon Valley unicorns to take advantage of Sourcie’s network though. With more than 754,000 gig workers in more than 750 cities around the globe, we have helped hundreds of companies quickly access the on-demand labor pool. 

Let Sourcie be your go-to resource to access the on-demand gig workforce anywhere in the world. Start your free trial today, and watch your business grow.

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